Matcha Ventures is a venture studio. We build — spinning up and scaling our own portfolio of digital products that reach millions of people around the world.

Our products live at the intersection of consumer tech, subscriptions, and mobile — think apps and digital experiences in spaces like self-improvement, education, travel, and lifestyle. Every product we launch has one thing in common: it has to grow, profitably, on the back of creative that actually performs.

That's where you come in.

The role

We're looking for a Performance Creative — someone who thinks in hooks, thumbnails, and hold rates, and who gets a genuine thrill from watching a CPA drop because of an ad they made.

You'll own the creative that fuels our paid acquisition across channels like Meta, TikTok, Google, and beyond. Not brand films that win awards and sit in a drawer — scrappy, sharp, data-informed creative built to stop the scroll, get the click, and drive installs and subscriptions at scale.

You'll work shoulder-to-shoulder with media buyers, product owners, and product teams across multiple ventures.

What you'll actually do

Concept, script, and produce high-volume performance creative — static, motion, and UGC-style video — for paid social and other performance channels
Generate static images and video fast from prompts using AI tools like Gemini, ChatGPT, and other models — and know how to art-direct them into on-brand, high-performing creative
Turn winning angles into testing frameworks: hooks, formats, and variations designed to beat the current control
Read the data (CTR, thumb-stop, hold rate, CPA, ROAS) and use it to decide what to double down on and what to kill
Partner with media buyers to keep the creative pipeline full and fresh across several products at once
Keep a pulse on what's working across the performance and app-marketing world, and steal like an artist

You'll thrive here if you

Have ~2–4 years making creative for performance / paid social — ideally for app, subscription, or D2C products
Can move between "director" and "editor" — you can concept the idea and get your hands dirty producing it
Are fluent in the language of paid channels and creative testing (you know why a hook matters in the first 3 seconds)
Can generate images and video from prompts with AI models (Gemini, ChatGPT, and others) and turn them into polished creative — fast
Are comfortable being told your favorite ad lost — and excited to make the one that wins
Work fast, iterate faster, and treat volume and quality as friends, not enemies
Bring taste, curiosity, and a bias for shipping

Bonus points: hands-on with tools like CapCut, After Effects, or Figma; a track record of ads you can point to and say "that one scaled."

Why Matcha

Real ownership. Your creative doesn't get buried in approvals — it goes live, and the market grades it in days.
Global scale, small teams. Products used around the world, built by lean crews where your work is visible and matters.
A studio, not a single startup. Multiple ventures means variety — different products, audiences, and challenges without changing jobs.
Test-and-learn culture. We're allergic to opinions dressed up as facts. Bring data, and you'll win the room.

How to apply

Sound like you? Send us your portfolio or reel — especially the performance work and the numbers behind it. Cover letters optional; a great hook is not.

→ [email protected]