Matcha Ventures is a founder-led portfolio of fast-growing travel, consumer, lifestyle, and education brands. We build conversion-first products — deal platforms, alert services, membership funnels — and grow them with disciplined paid acquisition. We operate across global markets, run meaningful daily ad budgets, and live and die by ROAS, CPA, and LTV/CAC.

We move fast, test relentlessly, and give the people who own a channel the room to actually own it.

The role

We're looking for a hands-on Media Buyer to take the wheel on paid social across our portfolio. You'll own campaigns end to end — from account structure and budget allocation to producing the creative, testing it, scaling, and reporting — primarily on Meta, with room to expand into other channels. You won't be waiting on a design queue; you'll be making the ads you run.

This isn't a "set it and forget it" seat. You'll be managing real budgets across multiple brands and markets, and your decisions will move the P&L week to week.

What you'll do

Plan, launch, and manage Meta campaigns across several brands and markets, owning daily budgets and pacing
Concept and produce ad creative — static, video, and copy — and ship a steady volume of new variations to test
Build and iterate CBO/ABO structures and decide where each belongs
Run a structured creative-testing framework — hypotheses, naming conventions, clean read-outs — and feed winners into scaling
Scale profitable campaigns without blowing up CPA, and know when to pull back
Manage audience strategy, including targeting, exclusions, and overlap across the portfolio
Track and react to platform changes (e.g. attribution and reporting shifts) and what they mean for true performance
Analyze results against ROAS, CPA, and subscription economics (LTV, retention, payback), and report clearly to founders
Work closely with creative and product on landing pages, funnels, and upsell flows so the whole acquisition path is optimized — not just the click

What we're looking for

2–4+ years of hands-on media buying with a track record of profitable scaling
Deep, practical Meta Ads expertise — you've run real budgets and can explain exactly why a campaign worked or didn't
Fluency in CBO/ABO structures, creative testing, and audience strategy
Ability to produce your own ad creative — comfortable with design and video tools (e.g. Canva, CapCut, or similar) and writing scroll-stopping ad copy
Strong analytical instincts: comfortable in spreadsheets, attribution windows, and unit economics — you reason from numbers, not vibes
Familiarity with subscription and/or funnel-based businesses (cohorts, churn, LTV/CAC)
Self-directed and accountable — you don't need to be told to check the dashboard

Nice to have

Experience in travel, DTC, or other high-velocity consumer categories
Hands-on with Google Ads and/or TikTok
Multi-market / multi-language campaign experience
Stronger creative chops — motion/video editing, hooks, or a portfolio of ads you've made that performed

What we offer

Real ownership of a channel that directly drives the business
Meaningful budgets to manage from day one — no training-wheels accounts
Direct access to founders and fast decision-making
A portfolio of brands to learn across, not a single product to babysit
Flexible setup: Vilnius hybrid or remote, with travel between hubs where it makes sense
Competitive base plus performance upside tied to results

How to apply

Send your CV and a short note on a campaign you scaled profitably — what you started with, what you changed, and the result.

→ [email protected]